Google’s search engine is always improving, and the latest update, the fourth core update for 2024, is being released to make search results better. Updates are a normal part of Google’s constant efforts to improve its search. This particular update stands out because it focuses on improving how results are ranked, making sure that the most relevant content reaches users. Like past updates, this one aims to judge and rank content more effectively by considering factors like authority, user intent, and content quality.
Here are some key Q&A insights shared by Google in its recent blog post.
1. Why Another Update So Soon?
The December 2024 core update is rolling out, and we expect it will be finished in two weeks. If you’re wondering why there’s a core update this month after one last month, we are always working on improving different core systems. This past blog post explains more: Q&A on Search Updates.
Google regularly releases updates to improve its search systems. While it may feel like updates are coming more often, these changes are meant to make search results better for users. In the case of the 2024 fourth core update, the goal is to fine-tune the ranking systems that Google is constantly improving. So, if you notice changes in your website’s performance, don’t worry. These updates usually make search results more relevant.
2. What’s the difference between a ranking system and an update?
Ranking systems are the tools we use to generate search results. We have several different ranking systems that serve distinct purposes. Our guide to Google search ranking systems provides more detailed information about some of the most significant ones. Updates, on the other hand, occur when we make improvements to these ranking systems.
Origin Link: https://developers.google.com/search/docs/appearance/ranking-systems-guide
3. Why does Google do updates?
We use automated systems to rank search results, and, like anything else, these systems are not perfect. We’re always exploring ways to improve them in order to deliver better results. A blog post we published in 2021 offers more detailed information about this process: How we update Search to improve your results.
Origin Link: https://blog.google/products/search/how-we-update-search-improve-results/
4. What should I do if there’s an update?
For most content creators who consistently produce helpful, reliable, and people-first content, there’s generally no action needed after an update. That’s what our systems aim to reward. For such creators, updates often pass without notice, or they may even see improvements in search rankings.
However, if you notice changes in your traffic following an update, it’s a good idea to check the specific guidance related to that update. The Google Search Status Dashboard will link to this guidance, and you can review it to see if any improvements can be made to your site.
Origin Link: https://developers.google.com/search/docs/fundamentals/creating-helpful-content