Company Introduction
Techkemwater leads the way in water treatment solutions in Malaysia by offering advanced filtration, wastewater management and industrial water treatment systems. Even though they deliver top-quality services with cutting-edge technology, they still struggled to attract customers online because their website did not appear well on search engines.
We at BThrust stepped up to fix these problems with a powerful SEO plan. They improved the website’s content, solved technical issues and made the pages easier to find. This helped Techkemwater to rank higher in search results and bring in more visitors.
Problems Faced by Techkemwater
1. Outdated & Unoptimized Content
- The website’s content was not structured for SEO which makes it difficult for search engines to index relevant pages.
- Lack of high-intent keywords meant low visibility on Google.
- No structured data (schema markup) to help search engines understand the content.
- Minimal informative blogs and service pages targeting industry-specific search queries.
2. Technical SEO Challenges
- Slow website loading speed due to unoptimized images and redundant scripts.
- Broken links and improper redirects leads to poor user experience.
- Mobile responsiveness issues which causes high bounce rates on smartphones and tablets.
- Missing or poorly optimized meta tags and alt texts, making indexing difficult.
3. On-Page SEO & UX Issues
- Improper heading structure (H1, H2, H3) affecting content clarity.
- Weak internal linking makes it harder for search engines to crawl pages efficiently.
- Poor UI/UX design leads to navigation difficulties for visitors.
- Lack of strong CTAs (Call-to-Actions) reduces conversion rates.
How We Assisted
Fixing Outdated & Unoptimized Content
To enhance content relevance and readability, we:
- Conducted in-depth keyword research to find high-volume, industry-specific search queries.
- Rewrote and optimized service pages, making them more engaging and SEO-friendly.
- Implemented schema markup to help Google better understand and display content in search results.
- Created blog articles and landing pages targeting high-intent keywords, ensuring informative and value-driven content.
Overcoming Technical SEO Challenges
To improve website speed and technical efficiency, we:
- Optimized images and reduced unnecessary scripts, which improves page load time.
- Fixed broken links and set up proper 301 redirects by ensuring seamless navigation.
- Implemented a fully responsive design, making the website mobile-friendly.
- Enhanced meta titles, descriptions, and alt texts which boost indexability and keyword relevance.
Resolving On-Page SEO & UX Issues
To ensure a better user experience and higher engagement, we:
- Restructured heading tags (H1, H2, H3, etc.) for a clearer content hierarchy.
- Implemented a strong internal linking strategy to improve website navigation and SEO.
- Enhanced UI/UX design to make pages more visually appealing and easy to use.
- Added strong CTAs to drive inquiries and conversions.
Results: Increased Search Visibility & Organic Growth
Within a few months, Techkemwater saw significant improvements in search rankings, website traffic and user engagement such as:
- Higher Keyword Rankings: Multiple industry-specific keywords reached the top positions on Google.
- Increased Organic Traffic: More visitors discovered Techkemwater through organic search results.
- Improved User Engagement: Better content, design, and navigation resulted in lower bounce rates and higher conversions.
- Google Search Console: Displays a significant increase in clicks and impressions, reflecting improved search visibility and organic traffic.
Conclusion
Our SEO expertise transformed Techkemwater’s online presence, boosting search rankings, website traffic and conversions. By addressing content gaps, technical SEO issues, and UX challenges, Techkemwater is now well-positioned for long-term digital success in the water treatment industry.
