Company Introduction
A hotel in a busy tourist spot in Selangor (Malaysia) wanted more people to book rooms on their own website. Most guests use travel websites to make reservations, but those websites charge high commissions.
The hotel wanted to stop depending on those travel sites. They wished guests would find them on Google, visit their website, and book rooms directly. The hotel team looked for a smart helper who could guide them to boost their presence on search engines and deliver real results. That’s when they found BThrust.
Problems Faced
Before we at BThrust jumped in, the hotel had some big problems, which were:
1. Too Dependent on Travel Websites
Most of their bookings came from other sites, and they had to pay a lot in commission. This made them earn less.
2. Few People Visited Their Website
Their website didn’t get much attention on the search engine. Few people visited and even fewer made bookings.
3. Lots of Competition
Many other hotels tried to grab the same guests. The hotel has to compete with too many others and struggles to stand out.
How BThrust Helped
The team had to come up with smart ideas to help the hotel stand out, attract more bookings, and grow stronger.
1. We Boosted the Hotel’s SEO
We have looked closely at the hotel’s website and added strong keywords like family hotel near Batu Caves and best hotel for couples in Selangor. These keywords helped the hotel to show up when people searched online.
We also optimise slow pages, make the site work better on phones, and use location tools so nearby travellers can find the hotel easily.
This became one of our top SEO Case Studies which shows how smart changes can bring big results.
2. We Built Better PPC Ads
We have created exciting ads using useful words like cheap hotel deals this weekend or romantic stay with breakfast. These ads popped up when people really wanted to book a place.
We also created reminder ads for people who visited the website but didn’t book a room. These ads gently pulled people back to finish their booking. These PPC tricks turned the hotel into a shining star in hotel advertising.
3. We Made a Loyalty Plan
We helped the hotel make a special reward plan. People who booked directly got discounts and secret deals. Past guests got friendly emails with coupons and early-bird offers.
This helped guests to come back again and again and book only through the hotel’s website.
Results
With these changes in place, good results followed quickly:
1. Direct Bookings Jumped by 220%
More guests booked straight from the hotel website. The hotel kept more money and didn’t pay extra fees.
2. Website Visitors Grew by 304%
More people saw the hotel on Google and clicked the website. The website moved up to the top of the search pages.
3. PPC Ads Brought Big Profits (5x ROI)
The ads worked like magic. Every $1 spent on ads brought in $5 in bookings!
Conclusion
Bthrust Digital plan helped the hotel get more guests, more bookings and more trust. We optimise their SEO, improve ads and set up a smart loyalty program. With more people booking directly and fewer fees paid to others, the hotel is growing even in a competitive area.
